Help! I have had Google Analytics for years and have never really understood what I was doing. Here are some websites that should help you understand what it is and what an incredible FREE tool it is!
This list covers a bunch of tutorials, explanations, videos and blog posts about using Google Analytics.
http://blog.kissmetrics.com/50-resources-for-getting-the-most-out-of-google-analytics/
http://www.movements.org/how-to/entry/analytics-tools/
I hope that it helps you understand a bit more about Google Analytics. Evidently, I haven’t even scratched the surface  of the information available in Google Analytics much less used any of the tools. I know so little about it. I have just been using it to find out where people are coming from to find my Etsy shop or this blog.
I am going to have to change all of that. This looks like another item to put on my To Do list.
Talk to you later,
Karen